Specific Promotional Package Research (Horror/Thriller) - One Hour Photo

I decided to look at the promotional pack for One Hour Photo as it is tension filled thriller, that builds much in the way I'd like our own piece to build, it's storyline is also draw form an everyday thing, getting you're photos developed and you never consider who looks at them, so this ordinary thing can become very scary, which is what my group want to do with there idea, we don't want to go all out with monsters and blood, we want to build on peoples on natural fear and if it's linked with and everyday thing it can work very well.


- This posters isn't very interesting a feel and i don't think it would catch any ones eye, unless they were looking for it. But this links in with the storyline, unless you were looking for something dark, you wouldn't see it as it looks so ordinary. Another reason it works is because Robin Williams face can clearly be seen on the poster, he is a very well known star, but usually works with comedies, so this once again would attract an audience, but give them the wrong idea as it's a role you wouldn't expect Robin Williams to be playing. Something that may attract an audience to watch, aside from the photo and billing block, there are also quotes promoting the movie from magazine and well know critics, this may give the poster the edge to make someone want to watch it, as if they see that someone else enjoyed it, they want to know why. the colour schemed used also works well, as most the colours are white of neutral, but then you get the very dark brown photo negatives cutting right across the photo this makes them stand out, as they are the storyline for the film, so it makes sense to highlight them like this, it also draws your eyes to look at Robin Williams face and his eyes, they are giving a very direct look, this gives the poster a slightly darker edge.




From this trailer i learnt -

That the music is a great way to set the mood straight away for what is about to come, even if you don't see what is on screen, just from the music you know something bad is going to happen. This tells me how important it is to get the musics mood just right for the trailer to have the best effect.

The tag line comes in early, revealing early on a bit about the film, i also like have they have a few interlinking tag lines, i wouldn't mind that idea, revealing a little more each time, but still keeping the audience hooked. This is the same with the first shot in the trailer, you know where they are going and what the film involves, but what you don't get is how and what goes wrong, this means the audience is concentrating on the important parts and want to learn more.

All the scenes in this trailer are short takes, or long takes broken up by tag lines and quotes. I think having nothing more than five seconds long is really effective at building tension.

The music is understated and slow building, it isn't in your face, but it helps to build the trailer up in tension. There is alot of dialogue in this trailer which i am unsure if that works, i'd prefer to have little or none.