Sunday, 4 July 2010

Research Excisting Product - Amelie Film Trailer





At the start of this Trailer we are given some of the producers titles, which is usual as they own or have funded parts of this film and so are given advertisement/recognition.

- The Trailers first shot isn't an establishing which is how anything usually starts, as it tells the audience where the action is and gives them an idea of what the film may be about, but instead Amelie starts with several short fast takes of close ups of many of the characters within Amelie and who she goes on to help, all these shots fade to black, showing they are seperate lives, they may have used this to start the trailer as the film isn't about where you are, it's much more universal and about helping people, which can be done all over the world, this fits in with it's inspirational romantic genre. The longest takes we get after the short takes of other characters are generally close ups or mid shots of the character Amelie, this tells the audience who the story revoles around. Then one of the last shots of the trailer the character Amelie looks directly at the camera, this breaks the fourth wall and even though this film is sort of a nautralitic film, it has an edge of magic to it, so this again fits with the genre. The tralier goes in almost shows clips from the film in order of how the story goes, giving a gilpse of the story without giving to much away this would intrest people to go and watch it and find out more. This is how most traliers go they want to tease you in to seeing it, so wont straight out tell you the story within the trailer, but they still need to give the audience a taster to interest them in to seeing it.

- To go along side the shot, there is alot of Non-diagetic sound. The use of the backing track alongside the tralier helps to build an a quick fast paced feel, which suits the trailer as it fits with how long shots are, this alos would make the audience excitted, making them want to see it more. It also has a slightly magical or uplifitng feel to it, as the piece is in a major key, it would naturally make people listening happy. This music is sort of sterotypically french as it has an accordian in it, whihc people would associate with french music, this may tell an audience that it will be in french or at least it is set in france, this would draw the right type of audience for the film. The music used on the trailer is also the music used through out the film, like a theme tune and is easily recognisable. The voice over is sterotypical of most trailers, this gives the audience a little more explaination to what the film is about, he gives them a short narative round up without giving important plot points away. The voice used for the trailer is friendly and warm, this fits with the film as its the type of film that should make you happy.

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