- The first shot we see in this trailer is of a television being flicked through to try and find something to watch, this sets up the rest of the trailer as we know it is going to be something to do with TV or the programs on them, This first scene would also grab a persons attention as it is a familiar scene of everyday life and so audiences would be able to connect with it. After this set up of the first scene has been used, it is then used time and time again within the trailer, reminding us that this movie must be about TV and not just a little bit about TV, the hole film is based around Truman and how is life has been broadcast around the world through TV and so the trailer needs to reflect the constant TV demand, which it does. In this trailer we see the use of lots of different shots, most are either close up of other characters or close ups of Truman, this helps the audience establish who is in the film and if they like a person they see starring in a role, they may decided to see the film on that decision, this fits trailer conventions. But because this film is based on a storyline about Truman being stuck in a reality TV show, the trailer must convey that by using shots from hidden cameras, so we get alot of odd images or ways of seeing things withing the trailer, as it has to fit reality TV conventions, this makes the trailer stand out as it doesn't fit all conventions, it will also help the audience understand what to expect when they go to see the film. The takes for this trailer are long at the beginning, as it is supposed to be a film about a man being followed in his everyday life by a reality TV program and to start with the film has a very cheesy feel to it, but as the trailer progresses the audience get to see there is more behind the cheesy grins, this means the takes get short and the trailer gains a very fast paced feel to it, this is so you start to understand what's behind the film, but at the same time it doesn't give away everything, making people interested and wanting to find out, so they will go see the film. Also at the very end of the trailer, before the effect of someone turning off the TV, which once again reinforces the fact it's about a guy on TV, we see the use of the tag line "On The Air Unaware" this tag line helps to tie in the rest of the promotional pack, it also gives a little catchy thing to remember when you see it and this tag line slightly hints at what the film contains and is almost a sum up of the storyline, without giving to much away, this helps to interest an audience. Also near the end, we are given a billing block within the trailer, this helps to give promotion to people involved and anyone who gave money towards the film, this use of the billing block within a trailer gives promotion to a further audience that may not see the posters or read the billing block on a poster. The last shot we get in the trailer is of Jim Carreys face, as he plays Truman, on a TV screen, which then cuts to an audience cheering for him, this helps to remind the audience and involve them as they are also an audience to The Truman Show, that this film is about a man on reality TV and so as they see the audience on the trailer are excited and happy for Truman they may also want to find out why and become happy for Truman too, so this will interest them in seeing it.
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