- This film poster meets most conventions for film posters, as it has a tag line "Your Mind Is The Crime Scene" Which is also used in the advertisement campaigns such as the trailer, this helps the audience link all the promotional items together and it means that when they hear that line they will either remember where it's from or be reminded of it and so will try to find where it's from. Tag lines help to tie a promotional pack up and are usually catchy and short, so they stick easier in peoples minds, but sometimes they could be a riddle or revealing something a little extra about the film, but in such away that it doesn't confuse, but makes people more excited to find out what it means, tag lines can be very helpful and important. as well as that placed just above the tag line is the name of the star,reasons for the tag line being placed up by the name of the star maybe because this means it will be seen by more people, as when people want to go see a film they usually look at what actors are in it and so by placing the tag line by the stars names may give it more impact, it may have also been placed there because it if it was placed anywhere else it would obstructed the image and the posters image is more important, as that is the first thing an audience will see and judge, before reading further. It has a billing block in the usual place, with a release date, which also offers extra information of where you could see, which means they are also advertising other products on their poster, products they have probably made deals with and the IMAX is a well know 3D and better quality viewing cinema chain. We get the title near the bottom where most titles are put, it is in a different font and colour to make it stand out against the rest of the poster, so that is captures your attention and you remember the name of the film, otherwise the poster would be pointless, also by the title of the film there is added information about the director, this information tells audiences what type of film it may be and may also be an added incentive to go and see the film if they have enjoyed similar films or films that have been directed before by the same director, like a puff on a magazine, it gives the poster just some more added information that can draw an audience.
- The image used for this promotional poster is very striking. it has clearly been photo shopped, as waves would not normally be around these buildings and the colour will have been altered, this effect makes it seem much darker and menacing, much like the film is trying to present itself. Also the way the figure has been place right in the middle between the towering buildings, makes the buildings seem even taller and powerful, it makes the poster very striking, but by placing the figure in the centre shows this character must be a main component and he also has an air on control, even though he is smaller than the buildings his stance in the picture and where he is placed show control or at least defiance, in fact his size compared to the buildings in this image may have been photo shopped as he seems big in contrast to the buildings. The way this poster is put together is clearly not natural and so creates a more striking effect, which would catch the attention of people walking past. The figure has his back to the audience looking at the poster, this may create and interest as people want to see his face or find out more, it also makes it harder to connect with the poster, showing it isn't going to be a lovely family film, it reflects the thriller genre of the film, but you can see slightly the side of the face, which means the figure isn't full cut off. The added effect of the waves within this image add movement to the poster, implying the action within the film.
- The colour scheme for this poster is dark, with mostly blues, blacks and some white lettering, reflecting the nature of this film and that it isn't going to be a fun happy film, it's going to be a dark action thriller. The use of white lettering means that it doesn't distract from the images on the posters, which is the thing most people will make a judgement on first and you don't want to take away from the impact of the image. The only this in colour is the movie title "inception", this will be because it is an important thing to remember from the poster and so to put it in red to contrast against its background helps to stick it in peoples minds. although the font sued to right "inception" in is slightly hard to read against the back ground, but it is a font used in the trailer to linking everything to together and also the movie is about mind games and so maybe the font is trying to reflect that in some way.
- I believe that this poster meets and targets its audience well, down to what the figure is wearing, to the use of colour, they all fit a very action genre look and appealing to men. also the mentions of other related films helps to capture the right audience quickly as people will know if it's the right movie for them if they have liked the other films the director has done. Also the technology available to see this in, will appeal to a further specialist audience, who are very in to there action films, as the mention of viewing in IMAX cinemas, would be a highlight for some viewers and make them want to see it more, as IMAX are well know for showing more action thriller films as they have specially designed screens to suit fast motion, loud movies, with precise detail in each frame and so to offer IMAX viewing would reach the right audience that this movie is aimed at in a very specific way.
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