- This film poster for The Truman Show meets poster conventions, as it has a billing block, tag line, release date, name the of stars, central image and movie names, all of these fit elements of normal posters, which makes sense as this film isn't the type of film to try and challenge conventions, even though it is a film that sort of challenges peoples ideas of the world, TV and popular culture, but they need people to be able to connect and relate to the film, so that the film will have the desired effect and move people to empathise with the main character. The billing block is full of producers, directors and different stars of the film, giving people recognition on the poster, without taking over the poster completely. On this film poster there is a tag line of "On The Air, Unaware" This gives the poster a little bit more than just being an image for people to figure out, with the tag line it can give a catchy phrase related to the film, this means it can be brought up in the trailer or whenever spoken about and the promotional pack will all be linked to together. The main stars name is right at the top, like normal, but usually there is more than one persons name up there, but Jim Carrey has been given the space on his own, meaning his name is in a larger font and clearer to see, this may be because of Jim Carrey's status, it could also be linked with the fact the film is called The Truman Show and Jim Carrey plays Truman the main character and so when people look at the poster it may be all they need to know.
- There is one central picture used on this poster campaign, it has clearly been photo shopped to look like Truman's (Jim Carrey's) life is being streamed out in to the world to thousand of people, which you can see at the bottom of the poster, this effect sums up the movie in a simple way, as the film is about a man who's life is streamed across the world. This poster would interest audiences to want to find out why his life is being streamed, but at the same time doesn't confuse people as it is rather straight forward and easy to figure out, it also is an iconic image, as it's not something you see everyday and if you saw it again you'd know exactly what film it belonged to. This is good as filmmakers don't want there film to look like the next film, they want them to stand out and stay in peoples minds for years after, or be reminded of them the next time they hear the tag line and this is what this film and poster does.
- This poster gets it's target audience by being simple and not alienating people, as that's not what type of film it is, it's made to make you think and so that's what the promotional pack does. the poster makes you wonder why his life is on TV, this makes you want to see the film and then when you have seen the film, you realise why and then as the film intends you think about the world today and technologies effects. these ideas would be aimed at a older audience and so the use of a simple poster works to attract this type of audience, as it isn't big a flashy, and so may not attract younger audiences or people looking for horror or fantasy films.
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